It opens its flower when everyone goes to sleep. Evening primrose, as its name suggests, is a nocturnal plant. Its nectar attracts moths that pollinate it. Before dawn, the pollinated flowers wither, and by the next evening, new ones sprout. This beautiful plant originates from North America, and was brought to Europe as an ornamental plant. Many have it in their gardens, unaware of its power.

Evening primrose, Oenothera biennis, is rich in gamma-linolenic acid, an essential fatty acid necessary for the normal functioning of the body. It protects against cardiovascular diseases, prevents blood clots, lowers blood pressure, strengthens immunity, improves brain function, regulates hormones… and is very important for the skin.

The importance of gamma-linolenic acid was intuitively sensed by peoples whose generations grew up with this plant. American Indians have always used it both as food and for medicinal purposes: they cooked the root of this plant and ate it like potatoes. Young shoots were eaten boiled or raw, as a salad. They made tea from the plant to fight laziness and obesity. The root was mashed and applied to ulcers and bruises, or chewed to strengthen muscles and the whole body. Women used the herb to relieve menstrual pain.

Science has confirmed that disorders in the metabolism of essential fatty acids can cause inflammatory changes in the skin. Today, evening primrose oil is known to be very useful for soothing skin inflammations, psoriasis, eczema, dermatitis, rosacea, dandruff and itching. Evening primrose is great for the skin prone to flaking and cracking.

In addition to skin diseases, evening primrose is also used to alleviate the symptoms of asthma, arthritis; to treat alcoholism and depression; it protects the liver and kidneys, helps with diabetes, calms the thyroid gland and slows down the process of ageing. This plant is also very important for women: it alleviates PMS and hot flashes, balances hormones, helps with polycystic ovaries, strengthens fertility, reduces the risk of breast cancer, and is also used to prepare for childbirth.

Evening primrose oil is easily oxidised and is less stable than other vegetable oils, so it is necessary to procure it from reliable suppliers or use it in professionally made preparations. Evening primrose oil should not be taken orally by pregnant women during the first six months of pregnancy, nor by people suffering from epilepsy and schizophrenia. It can also affect anticoagulants – drugs that prevent blood clotting.

In addition to attracting moths, evening primrose also attracts hummingbirds that feed on its nectar. And it also attracts magic: women put it in the bath to enchant their chosen ones; men used to carry it on a hunt to bring them good luck.

Today, it spreads its magic in Herba Svet balm: Devi regenerating balm consists of extremely high-quality ingredients that help regenerate, hydrate, soften and condition the skin. In addition to evening primrose oil, the balm also contains beeswax; avocado, jojoba, wheat germ, marigold and Chilean rose oils; panthenol, allantoin and the essential oils of rosemary, lavender and mandarin. All these ingredients help remove itching, skin flaking, the scaly surface layer of the skin in eczema and psoriasis; they also help in the regeneration of new, young skin beneath it. Devi regeneration balm is also great for removing or smoothing out scars after operations, hyperpigmentation (age spots), burns, including those from the sun, as well as for the daily care of healthy skin in adults and children.